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[의학신문·일간보사=오인규 기자] InBody (CEO, Cha Ki-chul), a company specializing in body composition analysis is taking part in the Korea International Medical and Hospital Equipment Show 2021 (KIMES 2021), showcasing the various aspects of the company's strengths as a first mover in the industry that is wisely battling against the COVID-19 pandemic.

■ Proactively targeting the medical market with a body water specialized brand “BWA”
Much like how the InBody, body composition analyzer brand has developed into a standard medical devise in the market, InBody is making an all-out effort to promote the importance of managing body water and the utilization of BWA
Lately, BWA 2.0 has been receiving attention in the medical industry as a key device in the preclinical medicine as body fluid monitoring, cellular nutrition test, sarcopenia diagnosis device, and obesity/anti-aging assessment device.

Continued body water measurement and management are crucial as approximately 70% of the human body consists of water, and especially because a lack or overload of body fluid can lead to various medical problems. While healthy people can maintain a consistent level of body water, those who suffer from illnesses, toxic substances in their body, inflammation or nutrition imbalance may experience an unbalanced level of body water.

Since the onset of the COVID-19 pandemic, many are becoming increasingly interested in their "health" and "immunity" including the correlation between the novel coronavirus and underlying health conditions as well as tips on virus prevention.

While the InBody Body Composition Analyzer served to help people exercise well and maintain a healthy body, the company further aims to promote BWA, through which medical practitioners can provide more sophisticated services to their patients by utilizing basic screening and monitoring of treatment efficacy.

■ InBody, First Mover in the B2C Market

InBody has prepared the "InBody Open Studio" within the exhibition booth, hoping this can make a breakthrough in the offline exhibition.

Live commercial broadcasts will take place in "InBody Open Studio," during which the hosts will engage in real-time communication with the viewers rather than a unilateral explanation to provide product descriptions, undergo demonstrations and resolve customers' curiosity.

If consumers likes the products during the broadcast, they can purchase them on the channel, and many giveaway events as well as discounted price will also be available while KIMES is underway.

Unlike other corporations that hire professional show hosts to carry out the live broadcasts, InBody's live broadcast features the company's very own Assistant Manager Won-Gui, Shin.

During the latest broadcasts carried during New Years event, InBody launched the InBody Dial Black/Gold version and it was sold out in just one live broadcast.

The live broadcasts for 2021 KIMES is scheduled for Mar. 18 (Thurs.) 11 AM and Mar. 20 (Sat.) 2 PM. Aside from InBody Dial, blood pressure monitor for home users, "BP170" will also be making its debut via live streamed shopping.

Visitors can watch the broadcast at the studio prepared inside the company's exhibition booth, and they can also take part in events or make purchase using their mobile phones.
InBody is swiftly switching to non-face-to-face marketing in the era of COVID-19 by proactively promoting its B2C products remotely via live broadcasts, while its staff and executives are also communicating real-time via online channels.

InBody now plans to become a leading player within the body composition analysis market by showcasing its unique technology and expertise through BWA2.0, which enables users to monitor cellular nutrition, progress and improvement in treatment for illnesses, with the experiences that it has accumulated through the InBody S10 in the medical field.

[Meet the on-line version of Medical Newspaper special edition articles that are distributed physically at KIMES 2021]